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Andrea Wasserman
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Andrea Wasserman
For Organizations
For Individuals
Writing
Press
Speaking
Contact
For Organizations
For Individuals
Writing
Press
Speaking
Contact
Why Nike + The Infatuation is a Fantastic Collab
analysis, channel checks Andrea Wasserman 9/14/19 analysis, channel checks Andrea Wasserman 9/14/19

Why Nike + The Infatuation is a Fantastic Collab

The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.

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Closing The Mobile Marketing Gap
events Andrea Wasserman 10/1/17 events Andrea Wasserman 10/1/17

Closing The Mobile Marketing Gap

I attended TAP 2017 last week and I'm excited about how Button is addressing the gap between affiliate marketing effectiveness on desktop vs. on mobile.

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Holiday Shopping Experiences: 5 Gifts for You & Your Recipients
analysis Andrea Wasserman 12/17/16 analysis Andrea Wasserman 12/17/16

Holiday Shopping Experiences: 5 Gifts for You & Your Recipients

I think we've hit a new high this year in the quantity of gift guides published. Instead of recommending items for purchase, I'm sharing ideas for where to go shopping if you want to have fun browsing and find desirable gifts.

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news Andrea Wasserman 8/14/16 news Andrea Wasserman 8/14/16

Behind 5 of Last Week's Consumer Headlines

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