North America's Oldest Department Store Looks... New
I'm really impressed with how this retailer - a legacy department store in an age when their demise is predicted daily, no less - has evolved its product, presentation, and positioning. Plenty of retailers should be able to take a lesson from what they've done.
Piecing Together Retail's Dark Headlines
I'm not usually one to wallow in the doom and gloom angles of retail. But writing about an evergreen retail topic or recent store visit right now would seem to be ignoring the elephant in the dressing room. The 89,000 U.S. retail workers who have been laid off since October outnumber all of the people employed in the U.S. coal industry
Store Merchandising in an E-commerce Era
Online merchandising and the ease of e-commerce filtering and sorting can make store visits comparably and increasingly frustrating.Amazon is bringing some of the best of online merchandising tactics to its stores.
Xcel Brands: A Media Company Doing Fashion
Earlier this month, I got the chance to sit down with Robert D'Loren, Chairman & CEO of Xcel Brands. I'm so glad I took it because Bob isn't just another garment district leader and Xcel is anything but another apparel manufacturer. Below is what I learned and why I think Xcel and its brands are ones to watch -- if you can keep track of them as well as they keep track of global trends.
Who Owns Retail Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
SXSW Highlights
I packed about 17 experiences into my one day (Saturday, 3/11/17) in Austin, not including all the mind-expanding conversations I had along the way. The global, truly interdisciplinary nature of the crowd this event continues to draw is beyond impressive.
Millennial 20/20: Experience + Photo Required
If there's no picture, did it even happen? For brands, it may as well not have. And for millennials, if there's no picture to be taken, the experience may not happen for them at all. But it better be an experience you're selling, and not just an item.
What I Hope Retailers Closing Stores Are Thinking About
In making store closure decisions, retailers are, of course, looking at real estate terms and four-wall profitability and the prospect that customers of a closed location may decide to shop in another location nearby.
I hope these additional considerations are also part of the conversation and planning, if not the decision-making process itself.
Who Does Omnichannel Best? (Part 2)
Retailers can’t do “omnichannel” well without data that profile customers and their paths to purchase across channels. With in-store Wi-Fi log-ins and data collection powered by Euclid Connect, retailers gain illuminating visibility into how the store visit fits into a customer’s purchase journey
For Retail, It's Not Politics As Usual
As social media took off, brands aspired to be our friends. And now they are. As with our other friends, we want to know what they think. And we hope they're on our side. It's awkward for companies to say they won't take a political stance for two reasons.
Going to a Store, but Not to Buy: Why?
For an increasing number of purchases, consumers don’t need to enter a physical retail store. It's why foot traffic is down: When consumers know they want to buy something, they often can do it online.
Consumers need reasons to enter stores even when they don't intend to buy. Here's what I've seen drawing traffic recently and keeping visitors inside.
Why I Like the New Adidas Store
Late last year, Adidas opened a new "brand store" on 5th Ave. and 46th St. in NY. While I kept my eyes open for the technology I know is there, it didn't jump out at me (which isn't a bad thing). But five other aspects of the experience did.
6 Times Last Week Retail Was About People -- Not Tech
Most of the recaps of Retail’s BIG Show, hosted by the National Retail Federation last week, have been focused on technology. But what stood out to me more than always-new technology was a collection of statements from the show about the people who work in retail and the investments the industry makes in them, largely in the name of customer experience.
Retail for Humans
"Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-quality, engaging experiences for customers. Human customers..."
Why Marketers & Store Managers Should Care About In-store Wi-Fi
When I’m in a store and I don’t have good cell service, I’m always surprised by how often I find the retailer doesn’t have public Wi-Fi. The reason I’m surprised is there are so many good reasons for stores to offer customers free Wi-Fi.
A Different Response to the Macy's News
It's tempting to say closing 100 stores won't help Macy's and the company is doomed because there's so much wrong with it. Like the rest of the retail industry, Macy's needs to change with the times. I think closing so many stores is a big step toward that change.
Why It's Not So Easy to "Make Stores Better"
The current issue of Harvard Business Review is one of the best I can remember. In a retail-focused section, "Curing the Addiction to Growth”, the researchers conclude "mature companies should rely on a strategy that focuses on growing revenues of existing stores faster than expenses”. This sounds rational and easy but, while logical, I’ve found it difficult for 3 reasons.
ELLE's & Its Readers' Takes On Shopping
Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.
Holiday Shopping Experiences: 5 Gifts for You & Your Recipients
I think we've hit a new high this year in the quantity of gift guides published. Instead of recommending items for purchase, I'm sharing ideas for where to go shopping if you want to have fun browsing and find desirable gifts.