analysis Andrea Wasserman analysis Andrea Wasserman

What I Wish Vendors Did Differently

I wrote this as a guest blog post for Reachify, a business intelligence platform for the buyers and sellers of software. Much of it also is relevant for vendors selling physical goods, not just technology products. It's published on their blog now.

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analysis Andrea Wasserman analysis Andrea Wasserman

Drop-Ship Strategy Considerations (Part 1)

Customers may or may not realize that when they're shopping online with multi-brand retailers, some of the product doesn't touch the retailer's hands and instead is sent directly from brand to end-user. This has benefits for all parties, as well as customer experience implications.

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Kicking off #GoodNewsRetail

What’s new and interesting? What looks good? What’s unproven but sounds like a good idea we should keep an eye on? I’ll use #GoodNewsRetail to share these finds on Twitter and Instagram and I hope you will, too.

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Nike, Another Little Company in the News Last Week

Nike is doubling down on the 12 markets that will provide 80% of the brand's growth over the next 2.5 years. To many companies, this would mean focusing ad dollars in those markets and maybe sprucing up some area stores. But for Nike, it means more. 

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What's Working in Retail This Year

It's painfully easy to think of retailers who aren't doing well right now. Handy trackers even help us keep track of bankruptcies and store closures. But there also are bright spots I love watching. Here are some companies doing well right now and why I'm excited about them.

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analysis Andrea Wasserman analysis Andrea Wasserman

Leveraging a Retail Store Presence

As company after company has filed for bankruptcy or announced mass store closures, I'm reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience. 

Regardless of whether retailers are thinking about either of these topics, there are obvious ways to leverage existing stores to drive sales in any or all channels.

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Box The Party, Chat Commerce, and an MVP

A few weeks ago, I announced the pre-launch of my new retail business, Box The Party. As the landing page says, I want to help people eliminate Pinterest party fails and create Instagrammable everyday celebrations at home. Despite the chatbot hype, I believe there's an opportunity in human-to-human interaction. So it's no coincidence that Box The Party's minimally viable product - which launched last week - is all via SMS.

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