What I Wish Vendors Did Differently
I wrote this as a guest blog post for Reachify, a business intelligence platform for the buyers and sellers of software. Much of it also is relevant for vendors selling physical goods, not just technology products. It's published on their blog now.
Let's Make Retail Connections (Openings + Candidates), vol. 4
Let's make retail connections. Have an opening? Looking for a job? I know of roles and candidates.
When Stores Don't Help Themselves
Personally and professionally, I love stores. But in the past three days alone, I've observed too many of them failing on the basics.
Improving Grocery in a Competitive Landscape
As the food shopping space anticipates innovation coming from Amazon/Whole Foods, here's my grocery tech wish list.
Let's Make Retail Connections (Openings + Candidates), vol. 3
Let's make retail connections. Have an opening? Looking for a job? I know of roles and candidates.
Drop-Ship Strategy Considerations (Part 1)
Customers may or may not realize that when they're shopping online with multi-brand retailers, some of the product doesn't touch the retailer's hands and instead is sent directly from brand to end-user. This has benefits for all parties, as well as customer experience implications.
10 Ways to Tell Your Story on a Budget
Twice last week, fashion startup founders asked me for ideas about how to tell the story of what they're building without relying on paid digital marketing or having influential friends. Here are some ideas.
Let's Make Retail Connections (Openings + Candidates), vol. 2
Let's make retail connections. Have an opening? Looking for a job? I know of roles and candidates.
7 Strategies Retailers Can Borrow from the ‘Amazon Books’ Store
Among the many retailers who will "competitive shop" Amazon Books, I think most will say they don’t want their stores to look or feel like Amazon. But, taken more granularly, some of Amazon's individual tactics can provide inspiration.
Let's Make Retail Connections (Openings + Candidates)
Let's make retail connections. Have an opening? Looking for a job? I know of roles and candidates.
A Weekend of Customer Experience Observations
I've been out and about in New York over the past three days and, without intentionally embarking on a channel checking tour, I've found myself making a lot of mental notes about the experiences I've had.
What's Happening in #GoodNewsRetail
Last week, I kicked off #GoodNewsRetail, a means for sharing what's new and hopeful in the industry. Here are a handful of #GoodNewsRetail items shared on Twitter last week.
Nike, Another Little Company in the News Last Week
Nike is doubling down on the 12 markets that will provide 80% of the brand's growth over the next 2.5 years. To many companies, this would mean focusing ad dollars in those markets and maybe sprucing up some area stores. But for Nike, it means more.
What's Working in Retail This Year
It's painfully easy to think of retailers who aren't doing well right now. Handy trackers even help us keep track of bankruptcies and store closures. But there also are bright spots I love watching. Here are some companies doing well right now and why I'm excited about them.
Leveraging a Retail Store Presence
As company after company has filed for bankruptcy or announced mass store closures, I'm reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience.
Regardless of whether retailers are thinking about either of these topics, there are obvious ways to leverage existing stores to drive sales in any or all channels.
What The New Yorker Article About J. Crew Gets Right About Retail
I read many - probably too many - articles about retail. More than any I’ve seen recently, last week’s The New Yorker article, "Why J. Crew's Vision of Preppy America Failed", nails so much about retail today.
Box The Party, Chat Commerce, and an MVP
A few weeks ago, I announced the pre-launch of my new retail business, Box The Party. As the landing page says, I want to help people eliminate Pinterest party fails and create Instagrammable everyday celebrations at home. Despite the chatbot hype, I believe there's an opportunity in human-to-human interaction. So it's no coincidence that Box The Party's minimally viable product - which launched last week - is all via SMS.