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The Living Room is the New Dressing Room

“The living room is the new dressing room.” - Miki Berardelli, Kidbox CEO

I heard this shortly after telling someone that home is a shopping channel. If a fashion retailer doesn’t have a home strategy, it may be multichannel but I don't think I can say it’s omnichannel.

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Fun with CPG Replenishment

A number of companies are jumping in to build more distinct CPG brands and subscription programs and to prevent such categories from being forever solidified as commodities. Here are three I'm personally using and loving.

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Enjoy & Sonos, a Winning Combo

If you’ve followed Ron Johnson from Target to Apple to in-and-out of JC Penney, you know his latest effort is as Founder/CEO of Enjoy. All in all, I see Enjoy-type service being a competitive advantage for brands that use it. It’s hard to beat this level of - free - personal service that came at 1 PM on a Sunday following my order at 11 PM Saturday night.

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Branding Fitness

How big a role does brand play in people’s decisions about where to work out? Regardless of its significance now, I think its importance will increase as fitness companies continue to define and amplify their brands.

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Must-see Stores in NY

Someone visiting town for the holidays asked me what retail to see while in New York. I could go on and on (and on) but here's what came to mind first. Please comment or tweet and tell me what you'd add! 

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analysis Andrea Wasserman analysis Andrea Wasserman

Rise of the Anti-Amazon Networks

As Amazon closes in on estimates it will account for half of all online retail sales by 2021, networks that forge alliances among non-Amazon players have sprung up. I'm really curious how many more there will be and the extent to which Amazon-indoctrinated consumers will adopt them.

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Media + Product Discovery = New Retail Experience

At the Brit + Co #CreateGood pop-up in Soho, worlds converge as the media company for women advertises its own platform, while bringing other brands to life inside its "5-day experience of all things good". Truth be told, #CreateGood uses these brands to round out Brit + Co IRL by providing visitors with sustenance and entertainment.

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